Ocean Feather | Internet Marketing | Internet Advertising

At Ocean Feather we quickly realised that the Australian Internet Marketing Industry has really let down small to medium sized businesses. We realized that the internet marketing industry in Australia is focussed on the BIG business end of the market, and done so to the complete exclusion of all other businesses. As such, today we are faced with the ludicrous situation where, if you are a small to medium size business trying to develop your internet strategy, you have two basic choices.

Choice 1: You can go to the "professionals", tell them about your business and what you are trying to achieve with the internet. After listening to you and coming to an understanding of your business needs, they will put together a professional looking proposal for you. When they deliver this proposal, you will fall over as it will come with a quote for $20,000 - $30,000. When you get up, you will wonder how such a solution could possibly bring your business that much value, you will wonder how much these professionals understand your business at all as they obviously forgot about needs like cash flow and ROI. As such you will probably shy away from internet professionals for the next 5 years, or consider choice 2.

Choice 2: You can go to an "internet artist" or "internet guru" who will quickly and cheaply put together a terrific looking whiz bang web site. This site will look great and have all the bells, whistles and gizmos that you can think of, but will do absolutely nothing to sell your product or promote your brand. In fact, it probably will not even attract any visitors, but that doesn't really matter, the web page is an art piece, and you can tell by the way it promotes the artist who created it.

It really is a ludicrous situation, but we see it time and time again. So if you have been disheartened by a ridiculous quote that only BHP could afford, or are disappointed about the web site you paid precious money for many years ago and cannot even find on Google, its time to start smiling. You have come to the right place. At Ocean Feather, we have developed a cost effective method of specifically marketing small to medium sized Australian businesses on the internet. Sure, we could also put all the gizmos onto a web site and sell it to you for thousands, but we really don't want to. All we want to do is to make sure your internet strategy and website add value to your business in a consistent and measurable manner. So have a look around and contact us if you think we can help your business.